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First-touch. Last-touch. Position-based. For years, these rules shaped marketing strategy. But today’s customer journeys have outgrown outdated models. Here’s why AI is redefining attribution and how your team can finally move past guesswork.
Tracking ROAS across Google Ads, Meta, TikTok, email, and affiliates is messy and time-consuming. Here’s how top eCommerce brands unify performance data to act faster and scale smarter.
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Marketing Tips
7 min read
Optimization Tips to Boost Your Google Ads
If you are involved in digital marketing, chances are you’ve tried running ads on Google.
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Marketing Tips
7 min read
Tips to Increase your Landing Page Conversion Rate
A landing page is more than just a website, it is an opportunity to capture and convince your potential customers to make a conversion.
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