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First-touch. Last-touch. Position-based. For years, these rules shaped marketing strategy. But today’s customer journeys have outgrown outdated models. Here’s why AI is redefining attribution and how your team can finally move past guesswork.
Tracking ROAS across Google Ads, Meta, TikTok, email, and affiliates is messy and time-consuming. Here’s how top eCommerce brands unify performance data to act faster and scale smarter.
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7 min read
The Rise of Marketing Ops: How CMOs Are Reshaping Their Teams in 2025
In 2025, the role of the CMO is no longer just about brand building or creative leadership — it’s about driving growth through operational excellence.
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The Definitive Guide to AdOps
How to power the next wave of digital marketing
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