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From the Blog
First-touch. Last-touch. Position-based. For years, these rules shaped marketing strategy. But today’s customer journeys have outgrown outdated models. Here’s why AI is redefining attribution and how your team can finally move past guesswork.
Tracking ROAS across Google Ads, Meta, TikTok, email, and affiliates is messy and time-consuming. Here’s how top eCommerce brands unify performance data to act faster and scale smarter.
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7 min read
Automating the Weekly Marketing Report: What to Stop Doing Manually
Still building weekly reports by hand? It’s costing your team time, accuracy, and ROI.
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The Definitive Guide to AdOps
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