For eCommerce marketers, Return on Ad Spend (ROAS) is one of the clearest indicators of campaign efficiency. But tracking it across multiple platforms like Google Ads, Meta, TikTok, affiliate networks, and email campaigns is often messy, time-consuming, and prone to error.
The challenge isn’t calculating ROAS for a single campaign. It’s unifying all your performance data in one place, keeping it current, and making sure you can act on it before opportunities slip away.
Here’s how top eCommerce brands are making it happen.
In a single-platform environment, tracking ROAS is simple: ROAS = Revenue ÷ Ad Spend.
But modern eCommerce marketing rarely lives on one platform. You might be running:
Each platform calculates and reports ROAS differently, which creates:
By the time you’ve gathered and reconciled everything, you may have missed the window to optimize.
In eCommerce, campaign performance can change hour by hour, especially during peak sales periods, flash promotions, or seasonal launches.
Real-time ROAS tracking allows you to:
This agility is where high-growth eCommerce brands win.
The most effective teams have three things in common:
Instead of logging into multiple ad managers, they pull spend and revenue data into one platform that refreshes automatically. This eliminates spreadsheet merges and manual updates.
With Adriel:
Connect Google Ads, Meta, TikTok, and your eCommerce platform (like Shopify) directly. All ROAS data updates in real time, and you can break it down by campaign, product, audience, or region.
Looking at channel-specific ROAS is useful, but side-by-side comparisons are even better. It helps you understand where your marketing dollars work hardest.
With Adriel:
Build a dashboard that shows Google Ads vs. Meta Ads vs. TikTok Ads in a single view. Filter by date, campaign type, or product category to see exactly where returns are strongest.
Real-time doesn’t mean you should sit in a dashboard all day. Automated alerts flag anomalies so you can act without constant monitoring.
With Adriel:
Set up pacing alerts to notify you if a campaign’s ROAS drops below a set threshold, or if a high-performing campaign is hitting budget caps early in the day.
Without real-time tracking, you’re always reacting to what happened last week. With it, you can make proactive adjustments that keep spend efficient and revenue growing.
That’s the difference between eCommerce brands that plateau and those that scale.
For eCommerce teams, ROAS is still a cornerstone metric, but its real power comes from viewing it in context, across channels, and in the moment.
With Adriel, you can:
No more late-night spreadsheet updates. Just clear, current data that drives faster, smarter decisions.
Ready to see your ROAS in real time? Speak with one of our experts and get started with a free trial!