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From the Blog
First-touch. Last-touch. Position-based. For years, these rules shaped marketing strategy. But today’s customer journeys have outgrown outdated models. Here’s why AI is redefining attribution and how your team can finally move past guesswork.
Tracking ROAS across Google Ads, Meta, TikTok, email, and affiliates is messy and time-consuming. Here’s how top eCommerce brands unify performance data to act faster and scale smarter.
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7 min read
How Dirty Data and Broken Attribution Are Killing Your Marketing ROI
In a world where every dollar counts, nothing derails marketing performance faster than bad data.
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Marketing Tips
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Advanced Data Visualization for Marketing ROI
Achieve higher ROI with advanced data visualization. Great visualization softwares turn data into actionable insights, optimizing your marketing strategies efficiently.
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The Definitive Guide to AdOps
How to power the next wave of digital marketing
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