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Stop reporting ROAS in a vacuum. Discover the five boardroom metrics that tie marketing to real business impact.
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7 min read
Attribution in the Age of AI: Why Rule-Based Models Are Holding You Back
First-touch. Last-touch. Position-based. For years, these rules shaped marketing strategy. But today’s customer journeys have outgrown outdated models. Here’s why AI is redefining attribution and how your team can finally move past guesswork.
Read more
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