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From the Blog
First-touch. Last-touch. Position-based. For years, these rules shaped marketing strategy. But today’s customer journeys have outgrown outdated models. Here’s why AI is redefining attribution and how your team can finally move past guesswork.
Tracking ROAS across Google Ads, Meta, TikTok, email, and affiliates is messy and time-consuming. Here’s how top eCommerce brands unify performance data to act faster and scale smarter.
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Marketing Tips
7 min read
[Google] Reasons for ad disapproval
Find out reasons for google ad disapproval and prevent them in advance.
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Marketing Tips
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Optimization Tips to Boost Your Google Ads
If you are involved in digital marketing, chances are you’ve tried running ads on Google.
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Marketing Tips
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Why You Should Use Google Analytics for Your Business
To understand trends and behaviors, tracking data is vital.
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