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From the Blog
First-touch. Last-touch. Position-based. For years, these rules shaped marketing strategy. But today’s customer journeys have outgrown outdated models. Here’s why AI is redefining attribution and how your team can finally move past guesswork.
Tracking ROAS across Google Ads, Meta, TikTok, email, and affiliates is messy and time-consuming. Here’s how top eCommerce brands unify performance data to act faster and scale smarter.
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Adriel Spotlight
7 min read
Adriel & Role-Based Access Control (RBAC)
Adriel is pleased to be able to offer one of the industry’s most granular, role-based access control for running advertising operations. In this blog, we’ll highlight the specific features of Adriel’s RBAC.
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