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From the Blog
First-touch. Last-touch. Position-based. For years, these rules shaped marketing strategy. But today’s customer journeys have outgrown outdated models. Here’s why AI is redefining attribution and how your team can finally move past guesswork.
Tracking ROAS across Google Ads, Meta, TikTok, email, and affiliates is messy and time-consuming. Here’s how top eCommerce brands unify performance data to act faster and scale smarter.
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7 min read
The Anatomy of a Great Dashboard: Layout Tips from Real Teams
Design isn’t just cosmetic—your dashboard layout directly impacts the decisions your team makes. Learn about how top performing teams optimize their dashboards!
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The Definitive Guide to AdOps
How to power the next wave of digital marketing
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