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From the Blog
First-touch. Last-touch. Position-based. For years, these rules shaped marketing strategy. But today’s customer journeys have outgrown outdated models. Here’s why AI is redefining attribution and how your team can finally move past guesswork.
Tracking ROAS across Google Ads, Meta, TikTok, email, and affiliates is messy and time-consuming. Here’s how top eCommerce brands unify performance data to act faster and scale smarter.
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Adriel Spotlight
7 min read
Adriel received an award – Innovation Hero: Marketing API – at the 2020 Facebook Partner Awards
Adriel, an integrated digital marketing solution, was selected as one of the top innovative companies during the Facebook Marketing Partner Awards.
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Marketing Tips
7 min read
Beginner’s Guide to Facebook Pixel
Facebook Pixel is a snippet of code you put on the header of your website.
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Marketing Tips
7 min read
Why You Should Use Google Analytics for Your Business
To understand trends and behaviors, tracking data is vital.
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The Definitive Guide to AdOps
How to power the next wave of digital marketing
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