First-touch. Last-touch. Position-based. For years, these rules shaped marketing strategy. But today’s customer journeys have outgrown outdated models. Here’s why AI is redefining attribution and how your team can finally move past guesswork.
We built Adriel to help marketers make smarter, faster decisions. And today, we’re taking that mission one step further—with the launch of our AI Agent, your new shortcut to marketing insights.
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