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From the Blog
First-touch. Last-touch. Position-based. For years, these rules shaped marketing strategy. But today’s customer journeys have outgrown outdated models. Here’s why AI is redefining attribution and how your team can finally move past guesswork.
Tracking ROAS across Google Ads, Meta, TikTok, email, and affiliates is messy and time-consuming. Here’s how top eCommerce brands unify performance data to act faster and scale smarter.
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Adriel Spotlight
7 min read
Adriel expands to Silicon Valley
We're very excited to officially announce that we are expanding our operations to the US with a Silicon Valley launch!
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Marketing Tips
7 min read
How Can Marketers Streamline the Work-From-Home Era?
With the stark shift in the landscape of the workforce, leaders are pressed to adjust their strategies to keep their employees united and aligned from miles away.
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Marketing Tips
7 min read
Beginner’s Guide to Facebook Pixel
Facebook Pixel is a snippet of code you put on the header of your website.
Read more
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