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From the Blog
First-touch. Last-touch. Position-based. For years, these rules shaped marketing strategy. But today’s customer journeys have outgrown outdated models. Here’s why AI is redefining attribution and how your team can finally move past guesswork.
Tracking ROAS across Google Ads, Meta, TikTok, email, and affiliates is messy and time-consuming. Here’s how top eCommerce brands unify performance data to act faster and scale smarter.
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7 min read
How Dirty Data and Broken Attribution Are Killing Your Marketing ROI
In a world where every dollar counts, nothing derails marketing performance faster than bad data.
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Marketing Dashboards
7 min read
4 Powerful Features You Might Be Overlooking in Your Adriel Dashboard
When you’re juggling multiple campaigns across platforms, it’s easy to focus on what’s urgent and overlook what’s quietly powerful. These 4 features will change the way you go about reporting!
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