Marketing teams are sitting on more data than ever, and spending more hours every week trying to make sense of it. When performance suddenly spikes or tanks, the clock starts ticking: every hour you don’t notice an anomaly is wasted budget or missed revenue.

The problem? Most teams find out too late, after thousands have already been spent on the wrong campaigns.

The solution? A two-pronged approach: proactive alarms + an AI-powered workspace assistant.

Why Manual Monitoring Fails

Even the best AdOps teams can’t catch everything. Manually refreshing dashboards or waiting for weekly reports leads to:

• Delayed detection: By the time you notice a cost-per-click spike, you’ve overspent.
• Missed context: Spikes might look like wins until you realize they’re from low-quality traffic.
• Reactive decision-making: You’re always playing catch-up instead of optimizing in real time.

Modern AdOps teams need two things: a way to catch problems early and a way to quickly understand what’s happening.

Adriel’s Two-Part Solution

1. Automated Alarm System (Your 24/7 Watchdog)

Adriel’s alarms let you set your own guardrails for spend, CPC, ROAS, conversion rates, and more. If a metric goes above or below your thresholds, you get an instant email alert.

This means:

• No more checking dashboards every hour.
• No more missed budget caps over the weekend.
• You can take action the moment something goes wrong, before it drains spend.

2. AI Agent (Your On-Demand Investigator)

When an alarm goes off, or when you suspect something’s off, you can ask Adriel’s AI Agent:

• “Why did CPC spike yesterday?”
• “Which campaign drove the highest cost with the lowest ROAS?”
• “Show me anomalies in my Meta campaigns over the past 7 days.”

The AI Agent pulls your data, runs the analysis, and gives you a clear answer in seconds. It’s like having a data analyst on call, 24/7.

Key Anomalies Every AdOps Team Should Watch

No matter if you use alarms, the AI Agent, or both, these are the metrics you can’t afford to miss:

1. CPC or CPM Spikes – Detect rising costs early to protect ROI.
2. Conversion Rate Drops – Catch creative fatigue or tracking issues fast.‍
3. Spend Surges – Stop runaway budgets before they blow past your cap.
4. ROAS or MER Dips – Flag campaigns that stop delivering profitable results.
5. Traffic Quality Changes – Spot sudden influxes of low-value clicks.

The ROI of Proactive Detection

For enterprise AdOps teams, every hour matters. Here’s what early detection buys you:

• Thousands in saved budget by pausing underperforming ads sooner.
• Better executive trust by reporting solutions, not excuses.
• Higher team efficiency because analysts spend less time digging through data.

Turn Reporting Into a Competitive Advantage

Instead of chasing numbers, let Adriel’s alarms and AI Agent work together:

• Alarms catch anomalies the moment they happen.
• AI Agent helps you investigate and act with confidence.

Book a demo today to see how Adriel combines automation and AI to protect your ad spend and keep your team ahead of every anomaly.