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Generate and publish ad creatives with AI
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eCommerce
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Keep up with key terms in the marketing sphere
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From the Blog
We built Adriel to help marketers make smarter, faster decisions. And today, we’re taking that mission one step further—with the launch of our AI Agent, your new shortcut to marketing insights.
Achieve higher ROI with advanced data visualization. Great visualization softwares turn data into actionable insights, optimizing your marketing strategies efficiently.
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The Adriel AdOps Glossary
Read curated content to keep up with all things data, marketing, and ad operations.
A
B
C
D
e
F
G
I
L
M
N
P
R
S
T
U
V
W
Y
A
A/B Testing
Abandonment Rate
Ad Fraud
Ad Impressions
Ad Revenue
Ad spend
Advertising Operations
Attribution Reporting
Average Customer Value (ACV)
Average Deal Size By Lead Source
Average Order Value (AOV)
Average Revenue Per Account (ARPA)
Average Visit Duration
B
Benchmarks for Advertising
Bounce Rate
C
Callout Extensions
Campaign KPIs
Churn Rate
Click-through rates (CTR)
Conversion KPIs
Conversion Metrics
Conversion rates (CVR)
Cost-per-click (CPC)
Cost-per-conversion (CPCV) formula
Cost-per-view (CPV)
Customer Retention Rate
D
Data Stories
Data Visualization
DV360
e
eCommerce KPIs
F
Facebook Ad conversions
Facebook Ads
Facebook Lookalike Audience
Facebook Pixel
G
Google Ads
Google Analytics
I
IDFA Deprecation
Impression to Conversion Rate (Imp Cvr)
Impressions
Instagram KPIs
Integrations
L
Landing Page
Last click attribution model
Lead Conversion Rate
Lifetime Value (LTV)
Link clicks
M
Marketing Automation
Marketing Dashboard
Marketing ROI
Microsoft Bing Ads
Monthly Recurring Revenue (MRR)
N
North Star Metric
P
Page Views (PV)
Percentage Of New Visits
Phone-Through Rate (PTR)
Pivot Tables
PPC Reporting Tools
R
Retention Rate
Return on ad spend (ROAS)
Return on Advertising Spend (ROAS)
Returning visitors
Role-based Access Control (RBAC)
S
SEO KPIs
Server-Side Tagging
Session Duration
Snapchat Ads
Social Media KPIs
T
TikTok Advertising
Time on Page
U
Unique User Duration
UTM Tracking
V
View Duration
W
Watch Time
What are Ads KPIs? Ads KPIs explained
What are Influencer Marketing KPIs? Influencer Marketing KPIs explained
What is completion rate?
What is lead conversion rate?
What is Marketing Manager KPI? Marketing Manager KPI explained
Y
Yelp Ads
YouTube KPIs
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