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The Adriel AdOps Glossary

Read curated content to keep up with all things data, marketing, and ad operations.

A

A/B Testing Abandonment Rate Ad Fraud Ad Impressions Ad Revenue Ad spend Advertising Operations Attribution Reporting Average Customer Value (ACV)Average Deal Size By Lead Source Average Order Value (AOV)Average Revenue Per Account (ARPA)Average Visit Duration

B

Benchmarks for Advertising Bounce Rate

C

Callout Extensions Campaign KPIs Churn Rate Click-through rates (CTR)Conversion KPIs Conversion Metrics Conversion rates (CVR)Cost-per-click (CPC)Cost-per-conversion (CPCV) formula Cost-per-view (CPV)Customer Retention Rate

D

Data Stories Data Visualization DV360

e

F

Facebook Ad conversions Facebook Ads Facebook Lookalike Audience Facebook Pixel

G

Google Ads Google Analytics

I

IDFA Deprecation Impression to Conversion Rate (Imp Cvr)Impressions Instagram KPIs Integrations

L

Landing Page Last click attribution model Lead Conversion Rate Lifetime Value (LTV)Link clicks

M

Marketing Automation Marketing Dashboard Marketing ROI Microsoft Bing Ads Monthly Recurring Revenue (MRR)

N

North Star Metric

P

Page Views (PV)Percentage Of New Visits Phone-Through Rate (PTR)Pivot Tables PPC Reporting Tools

R

Retention Rate Return on ad spend (ROAS)Return on Advertising Spend (ROAS)Returning visitors Role-based Access Control (RBAC)

S

SEO KPIs Server-Side Tagging Session Duration Snapchat Ads Social Media KPIs

T

TikTok Advertising Time on Page

U

Unique User Duration UTM Tracking

V

W

Watch Time What are Ads KPIs? Ads KPIs explained What are Influencer Marketing KPIs? Influencer Marketing KPIs explained What is completion rate?What is lead conversion rate?What is Marketing Manager KPI? Marketing Manager KPI explained

Y

Yelp Ads YouTube KPIs

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