đź“ş REPLAY - Build a Game-Changing MarTech Stack
WATCH THE REPLAY
Platform
Adriel Business Intelligence
Connect and visualize your marketing data
Adriel AI Agents
Simplify your workflow and make smarter decisions with AI
AdOptimize
Get alerts and optimization suggestions
Adriel DataStream
Create powerful data pipelines (ETL)
AdGen
Generate and publish ad creatives with AI
Integrations
Solutions
Enterprise
Agency
SMB
eCommerce
Case Studies
Pricing
Case Studies
Resources
Dashboard Templates
Visualize KPIs instantly with our ready-made templates
Case Studies
Learn how our customers drive results at maxium efficiency
Compare Adriel
Compare alternatives to find the right tool for your business
Blog
Get the latest marketing insights and news about Adriel
Guides & Reports
Stay in the loop for marketing trends, tips, and more
Glossary
Keep up with key terms in the marketing sphere
Support Center
Read our FAQs and product guides
Newsletter
Subscribe to our newsletter and read past editions
From the Blog
In 2025, the role of the CMO is no longer just about brand building or creative leadership — it’s about driving growth through operational excellence.
If you've spent more time trying to find insights in Google Analytics than actually acting on them, you're not alone.
Company
We help business grow. Adriel is the AdOps platform that helps marketers monitor, manage and scale their digital advertising efforts for higher ROI.
Learn more
Referral Program
Refer clients to Adriel and earn 10% commissions from qualifying subscriptions
Invest Relations
Explore Adriel's financial data and corporate updates
Get a Demo
Log In
ENG
English
Korean
English
í•śęµě–´
Français
ENG
English
í•śęµě–´
Français
Log In
Get a Demo
âś–
Pas si vite !
Pourquoi pas une DĂ©mo ?
Nous vous aiderons à optimiser vos processus d'opérations marketing et à économiser des milliers de dollars chaque mois sur les tâches manuelles.
Merci !
Vous allez être redirigé prochainement.
Oups ! Une erreur s'est produite lors de l'envoi du formulaire.
The Adriel AdOps Glossary
Read curated content to keep up with all things data, marketing, and ad operations.
A
B
C
D
e
F
G
I
L
M
N
P
R
S
T
U
V
W
Y
A
A/B Testing
Abandonment Rate
Ad Fraud
Ad Impressions
Ad Revenue
Ad spend
Advertising Operations
Attribution Reporting
Average Customer Value (ACV)
Average Deal Size By Lead Source
Average Order Value (AOV)
Average Revenue Per Account (ARPA)
Average Visit Duration
B
Benchmarks for Advertising
Bounce Rate
C
Callout Extensions
Campaign KPIs
Churn Rate
Click-through rates (CTR)
Conversion KPIs
Conversion Metrics
Conversion rates (CVR)
Cost-per-click (CPC)
Cost-per-conversion (CPCV) formula
Cost-per-view (CPV)
Customer Retention Rate
D
Data Stories
Data Visualization
DV360
e
eCommerce KPIs
F
Facebook Ad conversions
Facebook Ads
Facebook Lookalike Audience
Facebook Pixel
G
Google Ads
Google Analytics
I
IDFA Deprecation
Impression to Conversion Rate (Imp Cvr)
Impressions
Instagram KPIs
Integrations
L
Landing Page
Last click attribution model
Lead Conversion Rate
Lifetime Value (LTV)
Link clicks
M
Marketing Automation
Marketing Dashboard
Marketing ROI
Microsoft Bing Ads
Monthly Recurring Revenue (MRR)
N
North Star Metric
P
Page Views (PV)
Percentage Of New Visits
Phone-Through Rate (PTR)
Pivot Tables
PPC Reporting Tools
R
Retention Rate
Return on ad spend (ROAS)
Return on Advertising Spend (ROAS)
Returning visitors
Role-based Access Control (RBAC)
S
SEO KPIs
Server-Side Tagging
Session Duration
Snapchat Ads
Social Media KPIs
T
TikTok Advertising
Time on Page
U
Unique User Duration
UTM Tracking
V
View Duration
W
Watch Time
What are Ads KPIs? Ads KPIs explained
What are Influencer Marketing KPIs? Influencer Marketing KPIs explained
What is completion rate?
What is lead conversion rate?
What is Marketing Manager KPI? Marketing Manager KPI explained
Y
Yelp Ads
YouTube KPIs
Prenez le contrôle de vos données marketing dès aujourd'hui
Veuillez saisir une adresse e-mail professionnelle valide.
Merci ! Votre candidature a été reçue !
Oups ! Une erreur s'est produite lors de l'envoi du formulaire.
