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GA4 was supposed to be an upgrade—more flexible, more powerful. But for many marketers, it’s done the opposite:
You're not imagining it. Google Analytics just isn't built for how modern marketing teams actually work.
That’s why more teams are moving to marketing operations platforms and cross-channel dashboards—tools that unify your marketing data, eliminate manual reporting, and help you make faster, better decisions.
Here’s why it might be time to stop fighting GA4—and start looking for a solution that actually works for you.
GA4 tracks what happens on your website, but today’s marketing doesn’t start or end there.
If you're running campaigns across Meta, LinkedIn, TikTok, Google Ads, and more, you're already managing siloed reporting. Add in your CRM (like HubSpot or Salesforce), and you're left stitching together spreadsheets just to answer a simple question:
“Where did our best customers come from?”
A marketing dashboard platform pulls data from all your sources—ads, CRM, analytics, even revenue—and brings them into one place. Instead of guessing which channel worked, you get the full story.
Sure, GA4 supports multi-touch attribution. But the setup is clunky, and insights are often unclear.
Ask yourself:
Probably not. And that's the problem.
Marketing attribution tools built into ops platforms are designed to show what’s working (and what’s not) at every touchpoint. You don’t just get traffic metrics—you get revenue-backed insights you can actually act on.
You didn’t become a marketer to spend your day fighting with filters and exporting CSVs.
But GA users often do exactly that. Why? Because reports still live in silos.
Marketing ops platforms eliminate the need for patchwork reporting. With real-time dashboards, automated alerts, and unified metrics, they turn what used to be a weekly scramble into a single, up-to-date view.
GA4 tells you what happened, but not always why.
If you want to know:
...you won’t find that answer in Google Analytics alone.
That’s where modern marketing dashboards shine. With features like:
You don’t just report on what happened—you act on what’s happening.
Absolutely, but not by itself.
Google Analytics can still serve a strong purpose for site analytics. But it’s not a marketing performance tool, and it was never meant to be.
If you're tired of:
…it might be time to upgrade to a platform designed for modern marketing teams.
Whether you're spending hours creating reports or struggling to explain performance, the truth is simple: GA4 just isn’t enough anymore.
Marketing is too complex and too important to manage in disconnected tools.
That’s why more teams are turning to marketing operations platforms like Adriel. Tools built to unify, simplify, and clarify what’s working across your entire funnel.
If you're done wasting time wrestling with GA, we’ve got a better way.
Book a demo today and see how Adriel can give you the insights Google Analytics can’t.
