Publicidad Comercial

Breaking Free From Manual Reporting

Key Results

15

Dashboards Connected

91

Connected Data Sources

2023

Partnered Since

About 
Publicidad Comercial
Industry
Agency
Founded
1959
Size
250+ employees
Markets
Central America & The DR
Use Cases
Reporting Automation Data Centralization

About 
Publicidad Comercial
Industry
Agency
Founded
1959
Size
250+ employees
Markets
Central America & The DR
Use Cases
Reporting Automation Data Centralization

Background

Publicidad Comercial is an incredible advertising agency based in El Salvador, renowned for its innovative and effective integrated communication strategies since its establishment in 1959. As the first agency in the country to win a Cannes Lion, they have consistently demonstrated creative excellence and a deep understanding of the local market. 

Their portfolio showcases a diverse range of successful campaigns for prominent clients, including Almacenes Siman, Pizza Hut, Sherwin Williams, Grupo Q, Súper Selectos, Unilever, and many others. With a commitment to delivering impactful and resonant messages, Publicidad Comercial continues to set the standard for advertising in the region.

Challenges

Lost in Manual Reporting

Publicidad Comercial struggled with time-consuming manual reporting and ad optimization across multiple platforms. Their previous process required them to jump between different ad networks, pulling data separately and formatting reports manually, making it difficult to provide accurate, real-time insights.

Thats where Adriel Came in.

Solution

Automated Insights, Streamlined Optimization

Publicidad Comercial turned to Adriel for a more efficient analytics solution. With Adriel’s automated reporting, the agency eliminated the need for time-consuming manual data collection, freeing up valuable resources to focus on strategy and creativity.

By consolidating insights from multiple ad platforms into a single, real-time dashboard, Adriel provided Publicidad Comercial with a clear and immediate view of campaign performance. This streamlined their ad optimization process, allowing the team to make faster, data-driven adjustments without the usual bottlenecks.

“Now that we have all our information in one single dashboard, we can easily resolve any of the questions we or our clients have.”

Jennifer Mejía | Account Manager Performance

Impact

Faster Decisions. An Even Faster Impact

With real-time, consolidated insights from all ad platforms in a single dashboard, decision-making became faster and more data-driven. Publicidad Comercial could now monitor performance effortlessly, identify trends instantly, and optimize campaigns with greater precision.

By streamlining ad optimization, Adriel significantly reduced the time spent adjusting campaigns, enabling Publicidad Comercial to respond proactively to market changes and maximize ROI for their clients. The result was a more agile, efficient, and results-driven approach to digital advertising.

15

Dashboards Connected

91

Connected Data Sources

2023

Partnered Since

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