MIXI FamilyAlbum

Gaining A Single Source of Truth

Key Results

100+

Hours Saved

15

Verticals Supported

2023

Partnered Since

About

MIXI FamilyAlbum

Industry

Enterprise

Founded

1997

Size

1,500+ Employees

Markets

Global

Use Cases

Automated Data Collection and Reporting

About

MIXI FamilyAlbum

Industry

Enterprise

Founded

1997

Size

1,500+ Employees

Markets

Global

Use Cases

Automated Data Collection and Reporting

Background

MIXI is a pioneering digital entertainment company based in Japan, recognized for its innovative contributions to social networking and gaming. Established in 1997, the company has evolved into a key player in the industry, offering a variety of online services that connect users across different platforms. With a strong global presence, MIXI manages large-scale advertising campaigns across multiple channels, languages, and regions.

As the marketing team for FamilyAlbum, MIXI’s private photo and video-sharing app, expanded its operations, the need for a centralized solution to track campaign performance, streamline reporting, and drive optimization became increasingly critical. They were looking for a solution that would enable a more cohesive strategy and data-driven decision-making process across their international advertising efforts.

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Challenges

Data Fragmentation on a Global Scale

3 puzzle pieces fitting perfectly together with 1 more thats not attached

FamilyAlbum’s expansive advertising strategy required them to monitor and compare ad performance across multiple platforms like Meta, TikTok, and Apple Search Ads. Running campaigns in multiple countries and languages made budget allocation complex, requiring a more agile approach. Accessing historical data for forecasting and trend analysis was crucial but time-consuming.

The team also spent significant time compiling reports for various departments, making workflow efficiency a priority. FamilyAlbum needed a centralized, real-time solution to simplify campaign oversight and enhance decision-making.

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Solution

A Unified Marketing Data Approach

Adriel provided the FamilyAlbum team with a unified marketing dashboard that transformed how they managed advertising. By integrating multiple ad sources into a single view, their team could analyze performance and adjust strategies in real time. The continuously updated dashboards allowed for seamless budget shifts between markets and campaigns without manual adjustments.

Custom dashboards tailored to different teams, including designers and localization specialists, ensured that stakeholders could access relevant insights instantly, streamlining collaboration and decision-making.

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“Adriel is amazing. Having a dedicated customer success manager that truly cares was something we never expected.”

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Megan Dick | Global Creative Team Leader, FamilyAlbum

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Impact

Speed, Clarity, and Flexibility

Since adopting Adriel, FamilyAlbum has significantly improved its marketing operations. The team now relies on Adriel daily for real-time campaign tracking and budget adjustments. Automated reporting has saved hours previously spent on data compilation, allowing the team to focus on strategy and creativity. Adriel has provided FamilyAlbum with the speed, clarity, and flexibility needed to drive high-performing digital marketing campaigns at scale.

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