FamilyAlbum’s expansive advertising strategy required them to monitor and compare ad performance across multiple platforms like Meta, TikTok, and Apple Search Ads. Running campaigns in multiple countries and languages made budget allocation complex, requiring a more agile approach. Accessing historical data for forecasting and trend analysis was crucial but time-consuming.
The team also spent significant time compiling reports for various departments, making workflow efficiency a priority. FamilyAlbum needed a centralized, real-time solution to simplify campaign oversight and enhance decision-making.
Adriel provided the FamilyAlbum team with a unified marketing dashboard that transformed how they managed advertising. By integrating multiple ad sources into a single view, their team could analyze performance and adjust strategies in real time. The continuously updated dashboards allowed for seamless budget shifts between markets and campaigns without manual adjustments.
Custom dashboards tailored to different teams, including designers and localization specialists, ensured that stakeholders could access relevant insights instantly, streamlining collaboration and decision-making.
“Adriel is amazing. Having a dedicated customer success manager that truly cares was something we never expected.”
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Since adopting Adriel, FamilyAlbum has significantly improved its marketing operations. The team now relies on Adriel daily for real-time campaign tracking and budget adjustments. Automated reporting has saved hours previously spent on data compilation, allowing the team to focus on strategy and creativity. Adriel has provided FamilyAlbum with the speed, clarity, and flexibility needed to drive high-performing digital marketing campaigns at scale.
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