As CARTA ZERO’s client base grew, so did the complexity of managing campaigns across platforms, currencies, and KPIs. With 50+ disconnected ad accounts, teams were stuck manually pulling data, converting currencies, and building reports—slowing down decision-making and increasing the risk of errors.
The lack of a centralized system led to fragmented workflows and time-consuming team coordination. Analysts, media buyers, and client leads had to rely on spreadsheets and siloed dashboards to get a basic view of performance.
To keep scaling without sacrificing speed or accuracy, CARTA ZERO needed a streamlined, automated infrastructure that would consolidate all performance data and enable real-time collaboration across the organization.
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To overcome these operational challenges, CARTA ZERO partnered with Adriel to centralize their ad data and automate reporting at scale. With over 500 marketing data sources integrated into a single platform, their team could finally access a unified view of performance across channels, clients, and regions. Adriel’s dashboard offered customizable views for each team—from analysts to media planners—ensuring everyone worked from the same real-time data without switching tools or exporting spreadsheets.
One of the most immediate improvements came from Adriel’s automated currency conversion and data blending features, which replaced hours of manual reconciliation with just a few clicks. This significantly reduced operational overhead and gave teams the flexibility to focus on strategy, not formatting.
Beyond the platform’s functionality, CARTA ZERO appreciated the hands-on onboarding and support they received, which ensured a smooth transition and rapid adoption across multiple teams internally.
"Adriel’s intuitive user interface, powerful visualizations, and features like data blending and currency conversion enabled our team to move quickly. We were also supported by a responsive, high-quality service team that made the experience seamless."
With Adriel in place, CARTA ZERO transformed their operations into a streamlined, data-driven engine. Centralizing over 500 data sources into a single platform allowed the team to gain real-time visibility across 1,000+ client accounts—eliminating manual spreadsheets and fragmented dashboards. Workflows became faster and more aligned, freeing teams to focus on creative strategy and performance optimization. CARTA ZERO could scale confidently—without compromising speed or control- with fewer bottlenecks and more clarity.
Connected Data-Sources
Dashboard Users
Partnered Since
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Time Producing Marketing Reports
Platforms Integrated to Adriel
Reporting Accuracy
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Client Reports Automated Weekly
Saved per Week on Reporting
Quality Leads Generated
Overspent Each Campaign Cycle
Saved Weekly on Budget Checks
Automated Daily, Weekly, Monthly Reports
