62ABOVE faced several key challenges with their previous analytics platform. The process of creating custom dimensions was complex and required coding expertise, making segmentation and reporting time-consuming and inefficient. They also relied heavily on developers for simple changes, slowing down workflows and hindering agility. Additionally, high costs were becoming unsustainable, and their platform's limited flexibility made it difficult, if not impossible, to create custom reports or unique segmentations when needed.
Through eliminating coding roadblocks, 62ABOVE reduced time spent during the reporting process, dramatically improving workflow efficiency. By removing the need for developer support, 62ABOVE has full control over their data, allowing them to manage segmentation, reporting and visualization with ease.
The real-time performance monitoring and customizable alerts Adriel offers ensured that their team stayed ahead of campaign shifts, allowing 62ABOVE to make informed decisions instantly.
“It's great not having to search for every piece of data. Everything is pulled into charts, making it faster, more consistent, and more accurate.”
With Adriel, 62ABOVE transformed its marketing analytics workflow. The no-code platform eliminated the complexity of custom segmentation, allowing the team to build reports effortlessly without developer assistance. This newfound independence increased agility, enabling faster decision-making and more efficient campaign optimization. By switching to Adriel, 62ABOVE also reduced costs while gaining a more flexible and scalable solution that met their evolving needs.
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