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A well-crafted marketing strategy plan is the key to business success. Learn how Adriel’s data-driven solutions can help streamline your planning, optimize your resources, and drive better results with real-time insights and AI-powered tools.
Need advertising ideas? Curious about competitor strategies? Solve it with ad libraries! Analyze advertising trends on major platforms like Meta, Google, TikTok, and more to develop effective strategies. Check out ad libraries now and gain marketing insights!
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The Adriel AdOps Glossary
Read curated content to keep up with all things data, marketing, and ad operations.
A
B
C
D
e
F
I
L
M
N
P
R
S
T
U
V
W
Y
A
Abandonment Rate
Ad Impressions
Ad Revenue
Ad spend
Advertising Operations
Average Customer Value (ACV)
Average Deal Size By Lead Source
Average Order Value (AOV)
Average Revenue Per Account (ARPA)
Average Visit Duration
B
Bounce Rate
C
Campaign KPIs
Churn Rate
Click-through rates (CTR)
Conversion KPIs
Conversion Metrics
Conversion rates (CVR)
Cost-per-click (CPC)
Cost-per-conversion (CPCV) formula
Cost-per-view (CPV)
Customer Retention Rate
D
DV360
e
eCommerce KPIs
F
Facebook Ad conversions
I
Impression to Conversion Rate (Imp Cvr)
Instagram KPIs
L
Last click attribution model
Lead Conversion Rate
Lifetime Value (LTV)
Link clicks
M
Marketing ROI
Monthly Recurring Revenue (MRR)
N
North Star Metric
P
Page Views (PV)
Percentage Of New Visits
Phone-Through Rate (PTR)
R
Retention Rate
Return on Advertising Spend (ROAS)
Returning visitors
S
SEO KPIs
Server-Side Tagging
Session Duration
Social Media KPIs
T
Time on Page
U
Unique User Duration
UTM Tracking
V
View Duration
W
Watch Time
Y
YouTube KPIs
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