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Many Power BI users report that the software is:
In this article we’ve rounded up 20 Power BI alternatives that eliminate these pain points.
They’re easier, faster, and come with more useful features for marketers and non-techies.
We want you to find the best software, so we carefully analyzed different tools for different use cases and industries.
Whether you’re a marketing agency, enterprise, or anywhere in between, you’ll be able to find one that fits your needs.
Jump to:
Here are the 6 best alternatives that have similar (but better) features as Power BI:
Adriel is a marketing intelligence platform that collects, analyzes, and visualizes data from 650+ sources.
The best way to describe Adriel is a mix between Power BI and Looker Studio.
It’s a business intelligence tool with a data pipeline built in. This means the software automatically pulls, cleans, and visualizes data.
But Adriel also comes with a sprinkling of fun features specifically useful for marketers, such as an AI ad generation tool, and ad creative insights.
Unlike Power BI, setting up is a breeze on Adriel. All you have to do is:
Absolutely no coding or technical know-how required. If you need help, one of our dedicated Customer Success Managers will guide you through the process.
This set up process usually takes less than a week, not a few months like on Power BI.
The dashboard also refreshes data in real-time (not every 24 hours) so you get up-to-date insights whenever you log in.
When the time comes for reporting, simply download PDFs or share them as live links. These reports are also fully customizable.
Hear from marketing agencies and brands who love Adriel:
Adriel’s pricing starts from $299/month. Here’s a breakdown (as of March 2024):
So, how does Adriel compare to Power BI? Let’s find out.
Here’s a snapshot of how Adriel compares to Power BI:
Compared to Power BI, Adriel is:
Grab a demo below and our Customer Success Manager will help you build the perfect dashboard!
TapClicks is a comprehensive reporting tool for marketing agencies.
You can easily connect to most key marketing channels like social media, PPC, and SEO. This helps you see how well your marketing is working in one place.
TapClicks also comes with a useful feature for agencies called “TapOrders”. It’s a client management dashboard to keep track of all your client details, budgets, and objectives.
The platform is user-friendly and comes with drag-and-drop features.
You can also create different dashboard views for different users (e.g. data analyst, clients) to make sure they’re getting only the insights they need.
Pros:
Cons:
Not publicly available.
Looker Studio is Google’s free tool for creating simple marketing reports. Featuring 21 native integrations, you can easily create interactive reports and share them with your team or clients.
What makes Looker Studio especially attractive is that it's completely free.
Anyone can start creating reports, regardless of their budget or technical know-how. However, you do need to pay if you want to connect to more obscure data sources or get advanced analytics.
Google also recently announced Duet AI in Looker which automatically generates reports, visualizations, and slides. Duet is free until May 11, 2024.
Pros:
Cons:
Looker Studio is free for native integrations but it can cost up to $3,000 per month to maintain data pipelines.
Grow.com is a no-code business intelligence (BI) platform built for non-techies. It combines ETL, data warehousing, and visualization in one platform.
You can pull in info from different places, like your CRM or marketing tools, and see it all in one place.
Grow is very easy to use while still supporting advanced data analytics like predictive modeling. Anyone in the organization can start building dashboards without technical skills and background.
You can also reach out to their 24/7 customer support team if you find yourself in a jam.
Pros:
Cons:
Not publicly available.
Tableau is a business intelligence and data visualization tool. You can connect to 100+ data sources and easily get insights from the data.
Tableau offers a variety of powerful data analytics features like:
Tableau also integrates with Einstein Analytics: an AI recommendation engine. It gives you suggestions on how to improve your marketing performance and boost ROI.
Pros:
Cons:
Tableau offers different pricing tiers for data analysts, editors, and viewers, starting from as low as $15 per month. But the final cost can be anywhere between $5000-$6000 when combined with implementation and maintenance fees.
Here’s a breakdown (as of March 2024):
Trevor is a data analytics tool that lets your whole team easily get answers from your database, no SQL skills needed.
The platform offers two main tools:
Trevor connects to many databases like Postgres, MySQL, and more. You can easily send relevant data, alerts, and reports to the tools you’re already using.
It also offers no-code embedded dashboards to share insights with teams.
Pros:
Cons:
Trevor’s pricing is based on “credits”, which are economic units you can use to run queries.
It’s free for up to 3000 credits, but the pricing scales as you use more. For instance:
Or, you can opt for the “Plus” plan which includes unlimited users and a self-hosted option for $500/month.
If you’re an agency and you’re looking for an easy and affordable reporting tool, here are our top picks:
Adriel BI is a powerful tool that lets you see and manage your ad data from over 650 channels in one place.
You can easily connect your ads or upload spreadsheet data without any coding. The dashboard shows you key metrics and tracks ad performance in real-time, comparing different ads, campaigns, and platforms.
It's user-friendly with drag-and-drop features and ready-made templates, yet offers the power of more complex BI tools.
Adriel also provides creative insights to improve your ad campaigns and customizable reporting options.
When the time comes for reporting, you can simply download a PDF version or share links to the live dashboard.
Pros:
Cons:
Adriel's pricing model was built with marketing agencies in mind and is a lot leaner than other marketing intelligence tools.
At $299 per month, you can connect to ALL 650+ data sources and build and share unlimited dashboards and reports.
Here’s a full breakdown (as of March 2024):
Opteo is a complete Google Ads reporting toolkit.
Once your Google Ads accounts are connected, Opteo continuously monitors campaign performance. When something comes up, it suggests an ‘Improvement’ that can be pushed live to your account in a few seconds.
For example, if your ad spend went over budget for a campaign, you can instantly reduce spend or pause the campaign on Opteo’s dashboard. This change is pushed live to Google Ads automatically.
Opteo offers 40 different ‘Improvement’ types ranging from adjusting bids, adding new keywords, or A/B testing ad creatives.
Pros:
Cons:
Opteo’s pricing is based on advertising spend and user accounts. Here’s a detailed breakdown (as of March 2024):
Klipfolio is a two-in-one dashboard software for self-serve data visualization and analytics.
Its “plug-and-play” system facilitates integration with 130+ data sources without requiring any codes. If you don’t see a native integration, you can use their REST/URL option to import your data.
Klipfolio offers two main products:
Pros:
Cons:
Klipfolio offers two different pricing plans: one for PowerMetrics and one for Klips. Here’s a detailed breakdown (as of March 2024):
PowerMetrics
Klips
Whatagraph makes it easy to connect, visualize, and share your marketing data in one place. It brings in data from 45+ channels and turns it into easy-to-understand metrics.
Whatagraph also offers a wide range of templates so you can instantly visualize your data. You can either create dashboards and reports, or standalone graphs, charts, funnels, or tables.
You can then share these visualizations in four different ways:
Pros:
Cons:
Whatagraph’s pricing is based on the number of user seats and data sources you want to connect to. Here’s a full breakdown (as of March 2024):
Dashthis is an automated and easy-to-use marketing report tool. It takes a no-frills approach, offering just the right amount of features that marketers need.
You can connect to 30+ data sources natively or import your own data using a CSV File Manager.
Dashthis is well-known for their exceptional customer support.
Instead of leaving you to figure out the platform for yourself, Dashthis offers personalized support. Their “Business” ($289/month) and “Standard” ($449/month) plans come with:
Pros:
Cons:
Dashthis’ pricing is based on the number of dashboards, advanced features, and the level of customer service you need. Here’s a gist (please go to their official website for more information):
Geckboard specializes in building and sharing KPI dashboards within teams.
You can simply connect to over 90+ data sources and use the drag-and-drop interface to design a dashboard. If you don’t see an integration you need, the Geckoboard team can build it for you via Zapier or their custom API.
You can then share this dashboard with your team in multiple ways:
Geckoboard is designed to be easy to use so anyone in the organization can just read insights right away. You can also start creating dashboards in a few minutes using dashboard examples.
For instance, below is a dashboard example for Support teams:
Pros:
Cons:
Geckoboard’s pricing is affordable for most companies and teams. Here’s a detailed breakdown (as of March 2024):
AgencyAnalytics is a user-friendly marketing reporting platform built for agencies. It offers 80+ data integrations, including SEO, social media, and PPC channels. The dashboard is also easy to use with drag-and-drop features.
A unique feature of AgencyAnalytics is auto report-generation. You can schedule when and how you want to send reports.
AgencyAnalytics also offers a full suite of SEO tools to streamline your SEO or content agency. You can track rankings daily, monitor backlinks, perform SEO audits, and more on the platform.
Pros:
Cons:
AgencyAnalytics offers three levels of pricing: Freelancer, Agency, and Enterprise.
But you’ll need to add on extra tools like Rank Tracker.
Here’s a summary (please go to their official website for more information):
If you’re an enterprise looking for a more robust tool with powerful analytics, here are our top 3 picks:
Sprinklr is a powerful social media analytics platform built for enterprises. From planning campaigns to creating reports, you can manage all your paid social and organic campaigns from 30+ channels in one place.
Sprinklr uses AI to analyze your social media data, helping you figure out how your marketing is doing and how you can improve it. The AI also takes care of smart bidding and budget allocation automatically.
You can see live updates about how your ads are doing and what people are saying about them right on the dashboard.
Pros:
Cons:
Not publicly available.
Domo is an all-in-one data “experience” platform. It pulls in data from 1000+ sources (Domo calls them “Business Apps”) through low-code or no-code connectors.
These Business Apps work two-way, meaning you can not only get data from them but also push automations and triggers to execute actions in them.
Domo’s dashboard is also very interactive and comes with custom data views and advanced visualizations. You can slice and dice your data any way you’d like to get deeper insights.
Another useful feature of Domo is its custom alerts. You can determine how and when you want to be notified when goals are reached or new issues pop up.
Pros:
Cons:
Domo offers a free plan with limited capabilities. Here’s a detailed breakdown (as of March 2024):
Datorama (now known as Marketing Cloud Intelligence) is a powerful one-stop solution for multichannel marketing analytics.
With its analytics suite, you can easily map and harmonize data from 170+ platforms to get a complete picture of marketing performance.
It also offers a powerful AI feature called “Einstein Marketing Insights”.
With Einstein, you can select a KPI you want to improve and track changes 24/7. Einstein also gives you suggestions on how to reduce spend or which ad creatives performed well and why. It looks at all your data and ranks insights on what’s driving the most engagement.
As part of the Salesforce ecosystem, it’s easy to use Datorama together with other products like Tableau and Data Cloud.
Pros:
Cons:
Marketing Cloud Intelligence offers three main plans based on users.Here’s a detailed breakdown (as of March 2024):
All licenses come with a free ‘Standard Success Plan’ which includes online learning and community access.
If you want 24/7 support, expert coaching, or designated account manager, you’ll need to opt for more expensive plans.
If you’re looking for a specific ETL (Extract, Transform, Load) solution to maintain your data pipelines, we’ve got you. Here are the 4 best ones in the market:
Adriel DataStream makes it easy to connect, harmonize, and export your data, whether you're a data analyst, marketer, or an agency owner.
It works in 3 ways:
Adriel DataStream is designed to be simple and save you time. This entire process takes minutes, not hours.
Pros
Cons
Adriel’s pricing includes three main tools:
Supermetrics is a popular data pipeline ETL platform.
It moves data from 150+ marketing and sales platforms into your reporting and analytics tools.
It’s important to note that Supermetrics itself does not offer any visualization options. It merely cleans and transports your data into third-party tools. This includes:
Essentially, it acts as a “part-time data engineer” as one user online called it.
Pros:
Cons:
Pricing varies according to the destination you want to move your data into. If you have multiple sources and destinations, you can expect to pay around $2000/month.
Funnel is a data hub to connect, store, organize, and share all your marketing data.
With 500+ data integrations, it’s one of the more comprehensive integration libraries in the market. You can get data from multiple ad accounts and channels, and extract it into a dashboard, spreadsheet, or warehouse in minutes.
Funnel is also highly customizable.
Within its Data Explorer, you can segment and group your data using dimensions and filters. This is great to delve into your marketing data effortlessly and uncover valuable insights.
You can also create custom metrics for more accurate reporting.
Pros:
Cons:
You can get started with Funnel for free for three connectors and one destination.
The Business plan starts from $1100/month (billed annually). But if you need more connectors and destinations, it can cost up to $3000/month.
Improvado is an ETL platform that collects data from 500+ sources and translates it into business-ready insights. You can then load these insights into any destination of your choice.
What sets Improvado apart from other ETL tools is its new “AI Agent”. It’s like having your own personal marketing analyst.
You can ask the AI any questions you have about your marketing data, and it will give you summarized, succinct answers in seconds.
The AI also constantly monitors your ad data and alerts you when KPIs trend up or down, or when your campaigns are over the budget. It also uses multi-touch attribution models to link marketing spend back to revenue.
Pros:
Cons:
Not publicly available.
Have questions about Power BI? We answered them below.
Power BI is Microsoft’s business intelligence platform that combines a user-friendly interface with powerful data analytics.
It works in five main steps:
Power BI is also easy to use with other Microsoft tools like Excel and SharePoint.
Power BI does offer a free plan and other affordable plans. But there are limitations on the number of data rows, refresh dates, and data storage.
Large teams that need maximum capacity can opt for the Premium plan. This can cost thousands of dollars a month depending on how much horsepower you need.
Here’s a breakdown (as of March 2024):
Whether a tool is "better" than Power BI depends on specific needs, preferences, and contexts. In this article, we looked at 20 tools and what they’re “best for” to help you determine if it’s for you.
There are several close alternatives, like Tableau and Adriel Datastream. But there also several that focus on specific use cases like social media, SEO reporting, and data connectivity.
Google's tool that is similar to Power BI, focusing on data visualization and business intelligence, is Google Data Studio.
Google Data Studio is part of the Google Cloud Platform suite and offers capabilities that allow users to create interactive dashboards and engaging reports from a variety of data sources.
It is designed to help users transform their data into customizable informative reports and dashboards that are easy to read, easy to share, and fully customizable.
The best thing about Google Data Studio is its seamless integration with other Google services, such as Google Analytics, Google Ads, Google Sheets, and BigQuery, making it a convenient choice for users already utilizing Google's ecosystem.
We recommend reading our list thoroughly, shortlisting 5 tools and booking a product demo with their sales team.
Head into the product demo with your own list of needs, use cases and outcomes—and give each tool a score based on how well they serve your needs.
Other choice considerations include:
