For eCommerce marketers, Return on Ad Spend (ROAS) is one of the clearest indicators of campaign efficiency. But tracking it across multiple platforms like Google Ads, Meta, TikTok, affiliate networks, and email campaigns is often messy, time-consuming, and prone to error.

The challenge isn’t calculating ROAS for a single campaign. It’s unifying all your performance data in one place, keeping it current, and making sure you can act on it before opportunities slip away.

Here’s how top eCommerce brands are making it happen.

The Challenge: ROAS in a Multi-Channel World

In a single-platform environment, tracking ROAS is simple: ROAS = Revenue ÷ Ad Spend.

But modern eCommerce marketing rarely lives on one platform. You might be running:

• Paid search campaigns in Google Ads
• Retargeting and prospecting in Meta Ads
• Creator-led campaigns on TikTok
• Email retargeting sequences in Klaviyo
• Influencer affiliate programs via Shopify integrations

Each platform calculates and reports ROAS differently, which creates:

• Data silos: Revenue data in one platform, spend data in another
• Lagging updates: Reports that only reflect yesterday’s or last week’s performance
• Inconsistent attribution: Channel self-reporting that inflates results

By the time you’ve gathered and reconciled everything, you may have missed the window to optimize.

Why Real-Time Tracking Matters for eCommerce

In eCommerce, campaign performance can change hour by hour, especially during peak sales periods, flash promotions, or seasonal launches.

Real-time ROAS tracking allows you to:

• Shift budget toward top-performing campaigns instantly
• Identify underperformers before they burn through spend
• Adjust bids, creatives, or targeting mid-flight
• Spot emerging trends and capitalize on them while they’re hot

This agility is where high-growth eCommerce brands win.

How Leading eCommerce Teams Do It

The most effective teams have three things in common:

1. A Single Source of Truth

Instead of logging into multiple ad managers, they pull spend and revenue data into one platform that refreshes automatically. This eliminates spreadsheet merges and manual updates.

With Adriel:
Connect Google Ads, Meta, TikTok, and your eCommerce platform (like Shopify) directly. All ROAS data updates in real time, and you can break it down by campaign, product, audience, or region.

2. Cross-Channel Views

Looking at channel-specific ROAS is useful, but side-by-side comparisons are even better. It helps you understand where your marketing dollars work hardest.

With Adriel:
Build a dashboard that shows Google Ads vs. Meta Ads vs. TikTok Ads in a single view. Filter by date, campaign type, or product category to see exactly where returns are strongest.

3. Proactive Alerts

Real-time doesn’t mean you should sit in a dashboard all day. Automated alerts flag anomalies so you can act without constant monitoring.

With Adriel:
Set up pacing alerts to notify you if a campaign’s ROAS drops below a set threshold, or if a high-performing campaign is hitting budget caps early in the day.

Moving From Reactive to Proactive

Without real-time tracking, you’re always reacting to what happened last week. With it, you can make proactive adjustments that keep spend efficient and revenue growing.

That’s the difference between eCommerce brands that plateau and those that scale.

Final Thoughts

For eCommerce teams, ROAS is still a cornerstone metric, but its real power comes from viewing it in context, across channels, and in the moment.

With Adriel, you can:

• Consolidate spend and revenue data from every platform
• Compare ROAS across channels in a single dashboard
• Automate alerts so you never miss a critical shift in performance

No more late-night spreadsheet updates. Just clear, current data that drives faster, smarter decisions.

Ready to see your ROAS in real time? Speak with one of our experts and get started with a free trial!