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Many marketers love Opteo for its intuitive interface, automation capabilities, and powerful optimization features.
But the caveat isāyou can only use Opteo to manage Google Ads campaigns, nothing else.
If you have marketing campaigns on other channels, this means youāll need to shell out more time and money on another tool to analyze them.
Not to mention, youāll also need to learn a new tool, which can be extremely time-consuming and often frustrating.
This is why in this article, weāve rounded up 18 Opteo alternatives that you can use to analyze, visualize, and manage ALL your ad campaigns on different channels.
We want you to find the best software, so we carefully analyzed different tools for different use cases and industries.
Whether youāre a marketing agency, enterprise, or anywhere in between, youāll be able to find one that fits your needs.
Jump ahead
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Here are the 8 best alternatives that offer more comprehensive marketing analytics than Opteo:
Adriel is a no-code marketing intelligence platform that collects, analyzes, and visualizes data from 650+ sources. This includes:
The best way to describe Adriel is as a marketing command center. It offers so much more fun and advanced features for marketers to truly save time, stay on top of their campaigns, and optimize ROAS.
Hereās what youāll be able to do on Adriel:
ā Create dashboards in minutes: We want to make your life as easy as possible, so we built over 27 dashboard templates. Just grab one, and go.
ā Manage all your campaigns in one place: Adriel pulls in campaign data from 650+ marketing, advertising, social media, SEO, and email platforms.
You will also be able to edit your campaigns directly on your Adriel dashboard. Reallocate budgets or stop money-leaking campaigns without having to jump from one platform to another.
ā Optimize ROAS: When youāre managing multiple ad campaigns, it can be difficult to optimize spend and ROAS.
To eliminate the guesswork, our Marketing Mix Optimizer (MMO) analyzes campaign performance on your behalf. It then automatically reallocates ad spend from money-sucking campaigns to cash cows.
ā Get real-time alerts: Adriel sends you real-time alerts when KPIs trend up or down. You can also choose how you want to be notified - via email or mobile app.
We also have a goal pacing feature which you can use to gauge how close you are to reaching goals.
ā Get ad creative insights: Adriel centralizes all your creative data and tells you keywords, emojis, and colors that resonated best with your audience.
Use these insights to create better ad copy and creative images that maximizes ROAS. This is unique ONLY to Adriel.
Setting up is a breeze on Adriel. All you have to do is:
Absolutely no coding or technical know-how required. If you need help, one of our dedicated Customer Success Managers will guide you through the process.
Hear from marketing agencies and brands who love Adriel:
Adrielās pricing starts from $299/month. If youāre an agency or enterprise, please contact us for a custom pricing.
So, how does Adriel compare to Opteo? Letās find out.
Hereās a snapshot of how Adriel compares to Opteo:
Compared to Opteo, Adriel is:
Grab a demo and our Customer Success Manager will help you set up the perfect dashboard.
Geckoboard specializes in building and sharing KPI dashboards within teams.
You can simply connect to over 90+ data sources and use the drag-and-drop interface to design a dashboard. If you donāt see an integration you need, the Geckoboard team can build it for you via Zapier or their custom API.
You can then share this dashboard with your team in multiple ways:
Geckoboard is designed to be easy to use so anyone in the organization can just read insights right away. You can also start creating dashboards in a few minutes using dashboard examples.
For instance, below is a dashboard example for Support teams:
Pros:
Cons:
Geckoboardās pricing is affordable for most companies and teams. Hereās a detailed breakdown (as of March 2024):
Klipfolio is a two-in-one dashboard software for self-serve data visualization and analytics.
Its āplug-and-playā system facilitates integration with 130+ data sources without requiring any codes. If you donāt see a native integration, you can use their REST/URL option to import your data.
Klipfolio offers two main products:
Pros:
Cons:
Klipfolio offers two different pricing plans: one for PowerMetrics and one for Klips. Hereās a detailed breakdown (as of March 2024):
PowerMetrics
Klips
Grow.com is a no-code business intelligence (BI) platform built for non-techies. It combines ETL, data warehousing, and visualization in one platform.
You can pull in info from different places, like your CRM or marketing tools, and see it all in one place.
Grow is very easy to use while still supporting advanced data analytics like predictive modeling. Anyone in the organization can start building dashboards without technical skills and background.
You can also reach out to their 24/7 customer support team if you find yourself in a jam.
āāPros:
Cons:
Not publicly available.
Whatagraph makes it easy to connect, visualize, and share your marketing data in one place. It brings in data from 45+ channels and turns it into easy-to-understand metrics.
Whatagraph also offers a wide range of templates so you can instantly visualize your data. You can either create dashboards and reports, or standalone graphs, charts, funnels, or tables.
You can then share these visualizations in four different ways:
Pros:
Cons:
Whatagraphās pricing is based on the number of user seats and data sources you want to connect to. Hereās a full breakdown (as of March 2024):
DashThis is an automated and easy-to-use marketing report tool. It takes a no-frills approach, offering just the right amount of features that marketers need.
You can connect to 30+ data sources natively or import your own data using a CSV File Manager.
DashThis is well-known for their exceptional customer support.
Instead of leaving you to figure out the platform for yourself, DashThis offers personalized support. Their āBusinessā ($289/month) and āStandardā ($449/month) plans come with:
Pros:
Cons:
DashThisā pricing is based on the number of dashboards, advanced features, and the level of customer service you need. Hereās a gist (please go to their official website for more information):
TapClicks is a comprehensive reporting tool for marketing agencies.
You can easily connect to most key marketing channels like social media, PPC, and SEO. This helps you see how well your marketing is working in one place.
TapClicks also comes with a useful feature for agencies called āTapOrdersā. Itās a client management dashboard to keep track of all your client details, budgets, and objectives.
The platform is user-friendly and comes with drag-and-drop features.
You can also create different dashboard views for different users (e.g. data analyst, clients) to make sure theyāre getting only the insights they need.
Pros:
Cons:
Not publicly available.
AgencyAnalytics is a user-friendly marketing reporting platform built for agencies. It offers 80+ data integrations, including SEO, social media, and PPC channels. The dashboard is also easy to use with drag-and-drop features.
A unique feature of AgencyAnalytics is auto report-generation. You can schedule when and how you want to send reports.
AgencyAnalytics also offers a full suite of SEO tools to streamline your SEO or content agency. You can track rankings daily, monitor backlinks, perform SEO audits, and more on the platform.
Pros:
Cons:
AgencyAnalytics offers three levels of pricing: Freelancer, Agency, and Enterprise.
But youāll need to add on extra tools like Rank Tracker.
Hereās a summary (please go to their official website for more information):
If youāre an enterprise looking for a more robust tool with powerful analytics, here are our top 3 picks:
Sprinklr is a powerful social media analytics platform built for enterprises. From planning campaigns to creating reports, you can manage all your paid social and organic campaigns from 30+ channels in one place.
Sprinklr uses AI to analyze your social media data, helping you figure out how your marketing is doing and how you can improve it. The AI also takes care of smart bidding and budget allocation automatically.
You can see live updates about how your ads are doing and what people are saying about them right on the dashboard.
Pros:
Cons:
Sprinklr offers a 30-day free trial. Afterwards, their āSelf-Serveā plan starts from $249/seat/month. This includes 15+ channels including email, voice, social media, and review sites.
You will need to request for a custom pricing if you need more horsepower.
Domo is an all-in-one data āexperienceā platform. It pulls in data from 1000+ sources (Domo calls them āBusiness Appsā) through low-code or no-code connectors.
These Business Apps work two-way, meaning you can not only get data from them but also push automations and triggers to execute actions in them.
Domoās dashboard is also very interactive and comes with custom data views and advanced visualizations. You can slice and dice your data any way youād like to get deeper insights.
Another useful feature of Domo is its custom alerts. You can determine how and when you want to be notified when goals are reached or new issues pop up.
Pros:
Cons:
Domo offers a free plan with limited capabilities. Hereās a detailed breakdown (as of March 2024):
Datorama (now known as Marketing Cloud Intelligence) is a powerful one-stop solution for multichannel marketing analytics.
With its analytics suite, you can easily map and harmonize data from 170+ platforms to get a complete picture of marketing performance.
It also offers a powerful AI feature called āEinstein Marketing Insightsā.
With Einstein, you can select a KPI you want to improve and track changes 24/7. Einstein also gives you suggestions on how to reduce spend or which ad creatives performed well and why. It looks at all your data and ranks insights on whatās driving the most engagement.
As part of the Salesforce ecosystem, itās easy to use Datorama together with other products like Tableau and Data Cloud.
Pros:
Cons:
Marketing Cloud Intelligence offers three main plans based on users.Hereās a detailed breakdown (as of March 2024):
All licenses come with a free āStandard Success Planā which includes online learning and community access.
If you want 24/7 support, expert coaching, or designated account manager, youāll need to opt for more expensive plans.
Tableau is a business intelligence and data visualization tool. You can connect to 100+ data sources and easily get insights from the data.
Tableau offers a variety of powerful data analytics features like:
Tableau also integrates with Einstein Analytics: an AI recommendation engine. It gives you suggestions on how to improve your marketing performance and boost ROI.
Pros:
Cons:
Tableau offers different pricing tiers for data analysts, editors, and viewers, starting from as low as $15 per month. But the final cost can be anywhere between $5000-$6000 when combined with implementation and maintenance fees.
Hereās a breakdown (as of March 2024):
Power BI is Microsoftās business intelligence platform that combines a user-friendly interface with powerful data analytics.
It works in five main steps:
Power BI is also easy to use with other Microsoft tools like Excel and SharePoint.
Pros:
Cons:
Power BI's basic plans start from $10/user/month but there are limitations on the number of data rows, refresh dates, and data storage.
Enterprises that need maximum capacity can opt for the Premium plan.
Hereās a breakdown (as of March 2024):
Trevor is a data analytics tool that lets your whole team easily get answers from your database, no SQL skills needed.
The platform offers two main tools:
Trevor connects to many databases like Postgres, MySQL, and more. You can easily send relevant data, alerts, and reports to the tools youāre already using.
It also offers no-code embedded dashboards to share insights with teams.
Pros:
Cons:
Trevorās pricing is based on ācreditsā, which are economic units you can use to run queries.
Itās free for up to 3000 credits, but the pricing scales as you use more. For instance:
Or, you can opt for the āPlusā plan which includes unlimited users and a self-hosted option for $500/month.
If youāre looking for a specific ETL (Extract, Transform, Load) solution to maintain your data pipelines, weāve got you. Here are the 4 best ones in the market:
Adriel DataStream makes it easy to connect, harmonize, and export your data, whether you're a data analyst, marketer, or an agency owner.
It works in 3 ways:
Adriel DataStream is designed to be simple and save you time. This entire process takes minutes, not hours.
Pros
Cons
Adrielās pricing includes three main tools:
Supermetrics is a popular data pipeline ETL platform.
It moves data from 150+ marketing and sales platforms into your reporting and analytics tools.
Itās important to note that Supermetrics itself does not offer any visualization options. It merely cleans and transports your data into third-party tools. This includes:
Essentially, it acts as a āpart-time data engineerā as one user online called it.
Pros:
Cons:
Pricing varies according to the destination you want to move your data into. If you have multiple sources and destinations, you can expect to pay around $2000/month.
Funnel is a data hub to connect, store, organize, and share all your marketing data.
With 500+ data integrations, itās one of the more comprehensive integration libraries in the market. You can get data from multiple ad accounts and channels, and extract it into a dashboard, spreadsheet, or warehouse in minutes.
Funnel is also highly customizable.
Within its Data Explorer, you can segment and group your data using dimensions and filters. This is great to delve into your marketing data effortlessly and uncover valuable insights.
You can also create custom metrics for more accurate reporting.
Pros:
Cons:
You can get started with Funnel for free for three connectors and one destination.
The Business plan starts from $1100/month (billed annually). But if you need more connectors and destinations, it can cost up to $3000/month.
Improvado is an ETL platform that collects data from 500+ sources and translates it into business-ready insights. You can then load these insights into any destination of your choice.
What sets Improvado apart from other ETL tools is its new āAI Agentā. Itās like having your own personal marketing analyst.
You can ask the AI any questions you have about your marketing data, and it will give you summarized, succinct answers in seconds.
The AI also constantly monitors your ad data and alerts you when KPIs trend up or down, or when your campaigns are over the budget. It also uses multi-touch attribution models to link marketing spend back to revenue.
Pros:
Cons:
Not publicly available
Have questions about Opteo? We answered them below.
Opteo is a complete toolkit for Google Ads reporting.
Once your Google Ads accounts are connected, Opteo continuously monitors campaign performance. When something comes up, it suggests an āImprovementā that can be pushed live to your account in a few seconds.
For example, if your ad spend went over budget for a campaign, you can instantly reduce spend or pause the campaign on Opteoās dashboard. This change is pushed live to Google Ads automatically.
Opteo offers 40 different āImprovementā types ranging from adjusting bids, adding new keywords, or A/B testing ad creatives.
Top 5 Features
Opteo starts from $129/month for individuals or small businesses with $25,000 ad spend, and $999/month and up for enterprises.
Keep in mind, however, that these prices are just for Google Ads reporting.
Here's a brief overview of how Opteo works:
